About eLong, Inc.

Vission
To build the largest and most intelligent travel marketplace

Mission
To provide the best travel service via the lowest cost possible, the easiest transaction and the most intelligent information

Culture
People   Service   Profit

Value
People First    Customer Focus    Honest and Integrity    Innovation    Execution   Sustainability

Service Promise
Let customers experience outstanding eLong service every time

eLong today
eLong, Inc. (NASDAQ: LONG) is one of China's leading web-based travel companies, which provides one-stop travel services including tourist information and reservations, with its two websites (http://www.elong.com in Chinese and http://www.elong.net in English) and a China based call center. eLong customer have access to great deals at almost 5,000 hotels in 338 cities across China and tens of thousands of hotels in 120 areas globally. Flight ticket services are available in China's 70 major cities. Established in 1999, Beijing based eLong has grown into a company of over 2,000 employees. On October 2004, eLong went public on NASDAQ. Expedia, the largest global online travel service company, now owns 52% stock in eLong Inc.

Expedia Inc
Expedia, Inc. is the world's leading online travel company. eLong has become Expedia's exclusive affiliate in Asia, working with Expedia's branches across the globe to bring satisfactory travel experiences to customers.

Today, eLong's relationship with Expedia continues to strengthen and grow. eLong's existing domestic service network is tightly coupled with Expedia's travel resources abroad and advanced service concept & technology; this supports our mission to provide the best travel service via the lowest cost possible, the easiest transaction and the most intelligent information.