Management

Guangfu Cui

Guangfu Cui, Chief Executive Officer

Guangfu Cui has served as our Chief Executive Officer ("CEO") since October 8th, 2007. Prior to joining eLong, Mr. Cui was the Managing Director for FedEx Kinko's China. Mr. Cui positioned the company as a market leader in the digital printing industry in China, with 16 centers and 300 employees within four years after his joining. Prior to FedEx Kinko's, Mr. Cui worked for Procter & Gamble China for over 12 years, including two and half years working in the United States. He was instrumental in building Procter & Gamble China's distribution network and retail coverage system. Guangfu Cui holds an MBA from Kellogg School of Management at Northwestern University in Evanston, Illinois, and a BA in Law from Peking University.

Chris Chan

Chris Chan, Chief Financial Officer

Chris Chan has served as our Chief Financial Officer since March 10, 2007. Prior to joining eLong, Mr. Chan was Finance Director of Pepsico China Beverages, responsible for financial reporting in China, Hong Kong and Taiwan. Prior to Pepsico, Mr. Chan served as Financial Services Manager of Sun Microsystems, Greater China. Prior to Sun, Mr. Chan served as CFO of Netstar Hong Kong Limited, Greater China and as Financial Controller of GE Plastics China. Mr. Chan received his MBA from Purdue University and his Bachelor of Science from Cornell University. Mr. Chan is a Certified Public Accountant in the U.S. and in Hong Kong.

Ken Liao

Ken Liao, Chief Technology Officer

Kenneth Liao has served as our Chief Technology Officer ("CTO") since October 7th, 2007. Mr. Liao has held technology management positions in several leading U.S. technology companies. He came to eLong from Cisco Systems, Inc., where he served in various technology leadership roles for 10 years, including as the Director of Engineering for the Security Technology Group. In this role he oversaw a global team of more than 120 staff. Prior to Cisco, Mr. Liao managed technology teams at Bay Networks, IBM, and Digital Transparencies. Mr. Liao holds a Master's degree in Electrical Engineering from Rice University, in Houston Texas, and a Master’s degree in Mathematics from the University of Houston. He also holds a BS degree in Computer Science from Zhongshan University.

Chen Qi

Chen Qi, Vice President of HR

Ms. Chen Qi joins eLong from Feb. 2008 as the Vice President of Human Resources. Prior to eLong, she was the Greater China HR Director for Momentive Performance Materials (ex- GE Advanced Materials). Prior to that, she had worked with GE Infrastructure, Baxter Healthcare, Shell Petroleum and Glaxo Pharmaceutical as the Pacific Organization & Staffing Manager, China HR Manager, China Learning Consultant and Regional Sales Managerrespectively. Ms. Chen Qi holds a Master Degree in Pharmaceutical Science, Medical School of Beijing Univ. as well as a Master Degree in Psychological Counseling and Psychotherapy, Beijing Univ. & Hong Kong Chinese Univ. jointly.

Jenny Watson

Jenny Watson, Vice President of Operations

Ms. Jenny Watson has served as VP of Operations at eLong since August 2007. Prior to joining eLong, Jenny has been a long-term Expedia and IAC employee and has held finance and operational management positions across the various company brands. Prior to joining IAC/Expedia, Inc., she spent 8 years in several consulting and auditing firms. Jenny holds a Bachelor of Commerce from the University of KwaZulu Natal Durban (South Africa). She is also an active member of the Turnaround Management Association.

James Li

James Li, Vice President of Sales

Mr. James Li has served as our VP for Sales since January 1, 2008. Mr. Li joined eLong as Senior Sales Director for North Division in March 2007 and was promoted to VP for sales due to his outstanding leadership and contribution to eLong. Prior to joining eLong, Mr. Li has served as sales leaders in multi-national companies such as Procter and Gamble, Motorola, and PepsiCo. Mr. Li has rich sales management experience. Mr. Li graduated from Harbin Institute of Technology with a bachelor degree in Marketing.

Jack Wang

Jack Wang, Vice President of Partner Service

Jack Wang has served as Vice President of our Partner Service Group since December 2007. Prior to joining eLong, Mr. Wang worked for Proctor & Gamble for almost 10 years. Mr. Wang has rich experience of customer business development and trade marketing. Mr. Wang holds a Bachelor of Engineering in Hydro-machine and a Bachelor of Arts in Journalism from Tsinghua University.

Zheng Yu

Zheng Yu, Vice President of Marketing

Mr. Zheng Yu joins eLong from February 25th, 2008 as the Vice President of Marketing. Prior to eLong, he was the acting marketing VP of Nippon Paint (China) Co. LTD. Prior to that, he has worked with Coca-cola as Beverage Partner Worldwide China director, and with Proctor & Gamble as Associate Marketing Director for Greater China Oral Care. Mr. Zheng has more than 10 year successful experiences in marketing, brand management and general management. He has successfully launched and built Pampers disposable diaper brand to be a brand with over 50% market share. He also led Crest to beat Colgate to become the No.1 toothpaste brand in China. Mr. Zheng Yu holds a Master Degree in Biochemical Engineering, Zhejiang University.