Privacy Policy

What kinds of personal information will be collected?
The majority of functions on our website can be conducted completely anonymously. However, your personal information will be requested during the membership application process and the usage of that information will be clearly explained. When you apply for an eLong membership, you will be asked to provide your full name, address, telephone number, mobile phone number and email. We gather this information to better serve you.

How will your personal information be protected?
We will take appropriate measures to protect your privacy as well as your personal information. Unless obliged for legal reasons, we will not share your personal information with any third party (organizations or individuals) without your permission. However, if required for customer service or product delivery purposes, your name and address will be shared with a third party.

Privacy Policy Statement
When your membership application is accepted, a password for your account will be sent to you. You will take full responsibility for keeping your account and password information safe. Moreover, each eLong member will take full responsibility for all activities occurring within his/her own account. The password and personal information can be modified at any time on the site.
Because your privacy rights are extremely important to us, eLong.com has prepared this Privacy Policy Statement regarding your personal information based on the following principles:
Principle 1
When eLong.com needs to identify or contact you, personal information will be clearly requested. Generally speaking, personal information will be requested only when you apply for membership, ask for specific customer services or take part in our Swap Immediate Program. If possible, eLong.com would like to make sure that this information is as accurate and up-to-date as possible.
Principle 2
We may recommend new services to our members if we believe that the services will be beneficial. You have to right to reject the services we recommend, and we will explain to you clearly how to reject these services.
Principle 3
Under some extreme cases, elong.com might be obliged to publicize personal information as the result of a legal request. eLong.com will only do this when it is proven to be necessary for the purposes of:
1) Obeying Laws or legal procedures applicable to eLong.com;
2) Protecting the rights or properties of eLong members;
3) Protecting the safety of eLong members or the public due to an emergency.
Principle 4
If you think that eLong.com has violated the principles described above, please contact us at customerservice@corp.elong.com. We will give you a satisfactory answer and improve our Privacy Policy in a reasonable and appropriate manner.

Usage of cookies
In order to serve you better, eLong.com sometimes employs cookies to personalize your online surfing on our site. A cookie is a text-only string that is entered into the memory of your browser. One of a cookie's primary functions is to save you time, and most web browsers will automatically accept cookies. However, you may reset your web browser to reject cookies. Cookies cannot run programs or send viruses to your PC. The cookie appointed to you is exclusive and cannot be retrieved by web servers in domains other than the one set it. You may choose to accept or reject the cookie.

How can you update your personal information?
If you need to change your address, telephone number or email, you can contact eLong by the methods listed on our Web site. You can also connect to www.elong.net to modify your personal information eLong.com welcomes any comment or criticism on our Privacy Policy. We commit ourselves to protecting your personal information, and will update our Privacy Policy according to the development of Internet technologies.
If you have any comments about our Privacy Policy, please email us at customerservice@corp.elong.com.