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eLong News

eLong Announces Exercise of Underwriter's Over-Allotment Option

11/11/2004

BEIJING, China - November 10, 2004 - eLong, Inc. (Nasdaq: LONG), a leading online travel service provider in China, today announced that the underwriters of its recent initial public offering, Deutsche Bank Securities Inc., WR Hambrecht + Co and Allen & Company, have exercised their over-allotment option to purchase an additional 690,383 American Depositary Shares (ADS) representing 1,380,766 common shares at US$13.50 per ADS.

All of the shares associated with the over-allotment were offered by the selling shareholders.

A registration statement relating to these securities was filed and declared effective by the Securities and Exchange Commission. This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sales of these securities in any state or jurisdiction in which an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. The offering of these securities will be made only by means of a prospectus, copies of which may be obtained from Deutsche Bank Securities Inc., Prospectus Department, 1251 6th Avenue, 25th Floor,

New York, NY 10020, (212) 474-7392.

About eLong, Inc.

Founded in 1999, eLong is a leading independent travel service company headquartered in Beijing with a national presence across China. The company uses web-based distribution technologies and a 24-hour nationwide call center to provide consumers with consolidated travel information and the ability to access hotel reservations at discounted rates at over 2,600 hotels in major cities across China. The company also offers air ticketing and other travel related services, such as rental cars, vacation packages and corporate travel services.

eLong operates the websites http://www.elong.com and http://www.elong.net

Investor Contact:

Raymond Huang
eLong, Inc.
Investor Relations Manager
ir@corp.elong.com
86-10-5860-2288 ext. 6633