BEIJING, China - August 4, 2005 - eLong, Inc. (NASDAQ: LONG), a leading online travel service provider in China, today reported unaudited financial results for the second quarter ended June 30, 2005.

• Total revenues increased 55% year-over-year and 33% sequentially to RMB51.9 million (US$6.3 million) and travel revenues increased 59% year-over-year and 27% sequentially to RMB47.2 million (US$5.7 million);
• Hotel revenues increased 37% year-over-year and 25% sequentially to RMB37.1 million (US$4.5 million);
• Air ticketing revenues increased 122% year-over-year and 34% sequentially to RMB5.0 million (US$604,000); air ticketing represented 10% of total revenue in the second quarter as compared to 7% in the same period one year ago as the Company continues to diversify from its lodging revenue base;
• As of June 30, 2005, the Company's cash balance and restricted cash and cash equivalents were US$132.4 million, including restricted cash and cash equivalents of US$12.5 million;
• On June 1, 2005, the Company announced that it entered into definitive agreements by which the Company will acquire Shanghai Xinwang Computer Technology Co., Ltd. and its affiliate Bravado Investments Limited, a leading hotel consolidator in China. The acquisition of Fortune Trip closed on July 7, 2005; and
• The Company announced the signing of a three-year strategic advertising cooperation agreement with the leading Chinese Internet portal SINA Corporation. Upon the closing of the Fortune Trip acquisition, the Company became SINA's exclusive hotel bookings partner in China. Currently, eLong enjoys strategic partnerships with three leading portals in China.

"We are pleased with these second quarter results that reflect tangible progress in our financial and operational results. eLong's management is working to continue to strengthen our product and services, grow a loyal customer base and build a financially strong business. We will work towards these goals through a combination of organic growth, acquisitions and marketing alliances. We are particularly pleased with our latest strategic deal with SINA which we believe will further strengthen our ability to market eLong's travel product and service offerings to the dynamic Chinese market," remarked Justin Tang, Chairman and Chief Executive Officer of eLong.

Total revenues for the second quarter ended June 30, 2005 were RMB51.9 million (US$6.3 million), an increase of 55% from RMB33.4 million (US$4.0 million) reported in the same period in 2004, and an increase of 33% from RMB39.0 million (US$4.7 million) reported in the first quarter.

The Company recorded a net loss of RMB3.3 million (US$396,000) for the second quarter, compared to a net loss of RMB10.9 million (US$1.3 million) in the corresponding period a year ago, and a net loss of RMB9.8 million (US$1.2 million) in the first quarter. The US GAAP loss per ADS for the second quarter was RMB0.14 (US$0.017), compared to US GAAP loss per ADS of RMB1.30 (US$0.158) in the corresponding period a year ago and US GAAP loss per ADS of RMB0.40 (US$0.049) in the first quarter. Adjusted income for the second quarter (a non-GAAP measure), which excludes amortization of stock-based compensation and intangibles, was RMB0.4 million (US$49,000), compared to adjusted loss of RMB6.3 million (US$766,000) in the corresponding period a year ago and adjusted loss of from RMB3.5 million (US$424,000) in the first quarter. Diluted adjusted income per ADS for the second quarter (also a non-GAAP measure) was RMB0.02 (US$0.002), compared to adjusted loss per ADS of RMB0.76 (US$0.092) in the corresponding period a year ago and adjusted loss per ADS of RMB0.14 (US$0.018) in the first quarter. Please refer to the attached table for a reconciliation of net loss and loss per ADS under US GAAP to adjusted income/loss and basic and fully-diluted adjusted income/loss per ADS.

Revenue from hotel commissions for the second quarter of 2005 totaled RMB37.1 million (US$4.5 million), an increase of 37% from RMB27.0 million (US$3.3 million) year-over-year, and an increase of 25% from RMB29.8 million (US$3.6 million) sequentially.

Such increases in hotel commissions were primarily due to higher room volumes. Hotel room nights booked through eLong increased to 615,000 in the second quarter, up 30% from 472,000 in the corresponding period a year ago, and up 20% sequentially from 513,000 in the first quarter.

Hotel commissions per room night were RMB60 in the second quarter of 2005, up 5% from RMB57 in the corresponding period a year ago and up 3% from RMB58 in the first quarter.

As of June 30, 2005, eLong offered its customers a choice of hotel rooms at discounted rates in almost 2,800 hotels in 230 cities across China.

Revenues from air ticketing during the second quarter of 2005 totaled RMB5.0 million (US$604,000), an increase of 122% from RMB2.2 million (US$271,000) year-over-year, and an increase of 34% from RMB3.7 million (US$450,000) sequentially. Volume in air ticket sales continued to grow with 135,000 air tickets sold in the second quarter, more than double the 55,000 sold in the corresponding period a year ago and over 30% higher than the 103,000 sold in the first quarter. Growth in air ticketing revenues was primarily driven by the continued development of eLong's infrastructure and increased sales of air tickets to eLong's customer base.

Other travel revenue in the second quarter of 2005 was RMB5.1 million (US$617,000), an increase of 957% from RMB483,000 (US$58,000) year-over-year, and an increase of 38% from RMB3.7 million (US$448,000) sequentially as a result of a seasonal increase in second quarter revenues from RayTime, an operator of hotel loyalty programs across China whose results have been consolidated with the Company's results since the Company acquired RayTime in November 2004.

Gross margins in the second quarter were 78% as compared to 83% in the corresponding period a year ago and 76% in the first quarter. The year-over-year decrease in gross margins was a result of additional investment in eLong's hotel call center and the increased mix of air business, which has lower gross margins than the hotel business. The sequential increase in gross margins was a result of the improved call center efficiencies, and an increase in high margin non-travel revenue, consisting of wireless and online advertising services.

Operating expenses for the second quarter of 2005, excluding business taxes, stock-based compensation and amortization of intangibles, were RMB45.0 million (US$5.4 million), an increase of 40% from RMB32.2 million (US$3.9 million) year-over-year, and an increase of 23% from RMB36.7 million (US$4.4 million) sequentially. The increase of 40% in operating expenses from the second quarter of 2004 was mainly due to continuing investments in service development, sales and marketing and general and administrative expenses.

Service development expenses were RMB8.7 million (US$1.0 million), an increase of 89% from RMB4.6 million (US$555,000) year-over-year, and an increase of 10% from RMB7.9 million (US$949,000) sequentially as eLong increased its investments in technology, the eLong.com website and the Company's air, hotel and vacation package products.

Sales and marketing expenses were RMB26.1 million (US$3.2 million) in the second quarter of 2005, an increase of 37% from RMB19.1 million (US$2.3 million) year-over-year, and an increase of 25% from RMB20.9 million (US$2.5 million) sequentially. Sales and marketing expenses increased year-over-year by RMB7.0 million (US$846,000) due to increases in business volume and the acquisition of RayTime. The sequential increase was due to increased volume in the second quarter as well as seasonality due to the occurrence of Chinese New Year during the first quarter. Sales and marketing expenses in the second quarter of 2005 were 50% of revenues as compared to 57% in the corresponding period a year ago and 54% in the first quarter.

General and administrative expenses were RMB10.2 million (US$1.2 million), an increase of 20% from RMB8.5 million (US$1.0 million) year-over-year, and an increase of 28% from RMB8.0 million (US$962,000) sequentially. The year-over-year and sequential increases are due to additional professional fees and headcount expenses associated with being a public company and additional expenditures associated with the growth in our business.

Second quarter other income was RMB7.5 million (US$909,000), an increase of 150,320% from RMB5,000 (US$604) year-over-year, and an increase of 40% from RMB5.4 million (US$647,000) sequentially. The year-over-year improvements were primarily due to increased interest income on higher cash deposits related to IAC/InterActiveCorp's (or IAC's) investment and the Company's initial public offering. The sequential improvement was primarily due to higher interest rates in the second quarter as compared to the last quarter.

Second quarter adjusted income, a non-GAAP measure that excludes the amortization of stock-based compensation and intangibles, was RMB398,000 (US$49,000), an improvement from an adjusted loss of RMB6.3 million (US$766,000) year-over-year and an adjusted loss of RMB3.5 million (US$424,000) in the first quarter of 2005.

As of June 30, 2005, the Company's cash and cash equivalents balance was US$132.4 million, including restricted cash and cash equivalents of US$12.5 million.

"These improved financial results underscore our progress in building a financially strong business even as we invest in the market opportunity for online travel in China, as evidenced by our acquisition of Fortune Trip," said Derek Palaschuk, eLong's Chief Financial Officer.

eLong is pleased to announce the following management changes. Hai Wu, the founder of Fortune Trip and one of China's most seasoned travel executives, has joined eLong as Vice President of Sales. Furthermore, Richard Liu, Senior Director of Business Development of eLong, has been promoted to Vice President of Business Development. eLong also welcomes Ragon Han as Vice President of Marketing into its executive team.

On June 1, 2005, the Company and SINA Corporation (NASDAQ: SINA) announced that they had entered into definitive agreements by which eLong would acquire Shanghai Xinwang Computer Technology Co., Ltd. and its affiliate Bravado Investments Limited which together are engaged in the business of providing online and offline hotel booking services in the People's Republic of China (PRC) under the Fortune Trip brand name. The deal was closed on July 7, 2005.

In addition, eLong and SINA announced they had entered into a three-year strategic advertising cooperation agreement whereby eLong will become SINA's exclusive hotel bookings partner in the PRC upon the closing of the Fortune Trip transaction. During this period, SINA and eLong will operate a co-branded online hotel booking channel, and eLong will receive advertising placements on SINA's website including SINA's travel channel, which is located at http://tour.sina.com.cn. The co-branded hotel channel will be located at http://sina.elong.com.

eLong expects total revenues for the third quarter 2005 within the range of RMB53 million (US$6.5 million) to RMB58 million (US$7.2 million), an increase of 39% to 53% from the third quarter of 2004. We expect an increase in operating loss in the third quarter of 2005 compared to the second quarter of 2005 as we continue to invest in our business. Due to the recent revaluation of the Renminbi, based on a conversion of Renminbi (RMB) into United States dollars (USD) at an exchange rate of USD1.00 = RMB8.11, eLong in the third quarter will record an exchange loss on its United States dollar denominated current assets of approximately Rmb22 million.

1) As described in the Company's 6-K/A filed on July 8,2005 the unaudited financial results for the first quarter of 2005 were amended as described below. As a result of the closing on January 7, 2005 of the exercise of a warrant held by an affiliate of IAC/InterActiveCorp, a "change of control" occurred under the employment agreement of one of the Company's executive officers and, as a result, options held by the executive officer for the purchase of 100,000 ordinary shares became immediately vested. Prior to the change in control, the 100,000 options vested on a straight line basis over the vesting period of three years and would have fully vested in April 2007.

Stock-based compensation for the quarter ended March 31, 2005 as reported on May 24, 2005 should include, as a non-cash component of operating expenses in the Company's unaudited consolidated statement of operations, an additional amount of RMB2.794 million (US$338,000) attributable to such accelerated vesting. After recording the additional stock-based compensation for the accelerated vesting, the net loss for the three months ended March 31, 2005 was RMB9.823 million (US$1.188 million) as compared to RMB7.029 million (US$850,000) previously reported on May 24,2005. There was no change in the adjusted loss, a non-GAAP measure which excludes stock-based compensation amortization and intangibles, of RMB3.505 million (US$424,000) or the total shareholders' equity of RMB1,124.337 million (US$135.848 million) as previously reported.

2) Certain of the prior year comparative figures have been reclassified to conform to the current year's presentation.

Safe Harbor Statement

Statements in this press release concerning eLong's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they related to the Company are intended to identify such forward-looking statements. These forward looking statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company's actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong's historical operating losses, its limited operating history, declines or disruptions in the travel industry, the recurrence of SARS, eLong's reliance on having good relationships with hotel suppliers and airline ticket suppliers, collection risk with respect to eLong's corporate travel accounts receivable, the possibly that eLong will be unable to timely comply with Section 404 of the Sarbanes-Oxley Act of 2002, the risk that eLong will not be successful in competing against new and existing competitors, risks associated with IAC's investment in eLong and the integration of eLong's business with that of IAC's, subsequent revaluations of the Chinese currency, the impending transfer of IAC's ownership interest in eLong to Expedia, Inc. (NASDAQ : EXPEV), a leading worldwide travel services provider with significantly less cash resources than the currently constituted IAC, changes in eLong's management team and other key personnel and other risks outlined in eLong's filings with the U.S. Securities and Exchange Commission (or SEC), including eLong's registration statement on Form F-1 filed with SEC in connection with eLong's IPO, eLong's Form 20-F filed with the SEC in connection with the Company's fiscal year 2004 results and eLong's Form 6-K filed with the SEC in connection with this press release. eLong undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

eLong will host a conference call to discuss the second quarter 2005 earnings at 8:30am Eastern Time, August 4, 2005 (Beijing/Hong Kong time: August 4, 2005 at 8:30pm). The management team will be on the call to discuss quarterly results and highlights and to answer questions. The toll-free number for U.S. participants is 1-877-542-7993 and the dial-in number for Hong Kong participants is 852-2258-4002. The passcode for all participants is 7057604.

A replay of the call will be available for 1 day between 9:40am Eastern Time on August 4, 2005 and 9:40am Eastern Time on August 5, 2005. The toll-free number for U.S callers is 1-800-839-3017 and the dial-in number for international callers is 852-2802-5151. The passcode for the replay is 741210.

Additionally, a live and archived web cast of this call will be available on the Investor Relations section of the eLong web site at http://ir.elong.net for six months.

Founded in 1999, eLong is an independent travel service company headquartered in Beijing with a national presence across China. The Company uses web-based distribution technologies and a 24-hour nationwide call center to provide consumers with consolidated travel information and the ability to access hotel reservations at discounted rates at more than 2,770 hotels in major cities across China. The Company also offers air ticketing and other travel related services, such as rental cars, vacation packages and corporate travel services.

eLong operates the websites http://www.elong.com and http://www.elong.net

Note 1: The conversion of Renminbi (RMB) into United States dollars (USD) is based on the noon buying rate of USD1.00 = RMB8.2765 on June 30, 2005 in The City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve. No representation is intended to imply that the RMB amounts could have been, or could be, converted, realized or settled into U.S. dollars at that rate on June 30, 2005.

Use of Non-GAAP Financial Information

To supplement our consolidated financial statements presented herein in accordance with accounting principles generally accepted in the United States ("US GAAP"), the Company also uses non-GAAP measures of adjusted net income/(loss) and adjusted diluted income/(loss) per ADS, which are adjusted from results based on US GAAP to exclude the impact of non-cash charges related to certain stock based compensation, as well as the impact of charges related to intangibles. Management believes these non-GAAP financial measures enhance the user's overall understanding of our current financial performance and our prospects for the future and, additionally, uses these non-GAAP financial measures for the general purpose of analyzing and managing the Company's business. Specifically, we believe the non-GAAP financial measures provide useful information to both management and investors by excluding certain charges that we believe are not indicative of our core operating results. The presentation of this additional information is not meant to be considered superior to, in isolation from or as a substitute for results prepared in accordance with US GAAP.