BEIJING, China - December 31, 2005 - eLong, Inc. (NASDAQ: LONG), a leading online travel service provider in China, today announced that it was awarded the Number 1 position in the category of travel booking websites in the 2005-2006 China Internet Industry Survey Report Release as well as the 2005-2006 China Internet Industry Top 100 Award Ceremony, which was held by the Internet Society of China and co-organized by CCIDConsulting, IDC China, iResearch and Analysys International.

The ceremony marked the release of a series of Internet Industry Survey Reports based on a survey conducted through websites, email and telephone. A panel of 150 experts also participated in the survey. The most frequently used websites in each of 50 categories were included in the Top 50 websites, which together with Innovator Top 50 websites comprise the Internet Top 100. eLong ranked Number 1 in the travel booking category.

"We are excited to receive this valuable award, which is based on feedback collected directly from the customers. It is testament to our continuing efforts to improve our products and services," remarked Justin Tang, Chairman and Chief Executive Officer of eLong.

About eLong, Inc.

Founded in 1999, eLong is a leading online travel service company headquartered in Beijing with a national presence across China. The Company uses web-based distribution technologies and a 24-hour nationwide call center to provide consumers with consolidated travel information and the ability to access hotel reservations at discounted rates at more than 3,000 hotels in major cities across China. The Company also offers air ticketing and other travel related services, such as rental cars, vacation packages and corporate travel services.

eLong operates the websites http://www.elong.com and http://www.elong.net