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Company Profile

eLong today

Established in 1999, Beijing based eLong has grown into a company of approximately 2,000 employees providing travel services throughout China. On October 2004, eLong, Inc. completed an initial public offering on the Nasdaq stock exchange under the ticker symbol "LONG". Expedia, the largest global online travel service company, now owns 61% of eLong, and is our global travel partner. eLong is one of China's leading web-based travel companies, and provides one-stop travel services including tourist information, map functionality, 24/7 call center reservation support and online booking through our websites www.eLong.com in Chinese and www.eLong.net in English. eLong customers have access to great deals at nearly 7,000 hotels in almost 400 cities across China and tens of thousands of hotels in more than 100 countries globally. Flight ticket services are available in 80 major cities in China through partnerships with major airlines. Aiming to enrich people's lives through the freedom of independent travel, eLong empowers consumers to make informed choices by providing a one-stop travel solutions and consolidated travel tools and information such as maps, virtual tours and user generated ratings.

Expedia Inc

Expedia, Inc. is the world's leading online travel company. eLong has become Expedia's exclusive affiliate in China and works with Expedia across the globe to bring outstanding travel experiences to customers.

Today, eLong's relationship with Expedia continues to strengthen and grow. eLong's existing domestic service network is linked to Expedia's travel resources abroad, advanced service and technology. This supports eLong's mission to provide the best travel service in China via the lowest possible cost, the easiest transaction and the most intelligent information.

EXECUTIVE MANAGEMENT
Guangfu Cui
Mike Doyle
Ken Liao
James Li
Jack Wang
Zheng Yu
Sami Farhad
Jason Xie
Xue Wei
Chief Executive Officer
Chief Financial Officer
Chief Technology Officer
Vice President of Sales
Vice President of Partner Service
Vice President of Marketing
General Counsel& Vice President of Human Resources
Vice President of Business Development
Vice President of Air Partner Service Group
BOARD OF DIRECTORS
Henrik Kjellberg
Arthur Hoffman
Cyril Ranque
Johan Svanstrom
Justin Tang
Fernando Gil de Bernabe
Michael Scown
Jens Parkitny
Thomas Gurnee
Chairman and Member of the Compensation Committee




Member of the Audit Committee
Member of the Audit Committee
Member of the Compensation Committee
Member of the Audit and Compensation Committees
MARKET DATA
Stock Exchange: NASDAQ
Industry: Travel/China
IPO Date: October 28, 2004
Ticker Symbol: LONG

DEPOSITARY BANK
JPMorgan Chase Bank, N.A.
P.O. Box 64504
St. Paul, MN 55164-0506
Tel: (800) 990-1135
Email: jpmorgan.adr@wellsfargo.com

LEGAL COUNSEL
Goulston & Storrs
Timothy B. Bancroft
400 Atlantic Avenue
Boston, MA, 02110-3333
United States of America

INDEPENDENT ACCOUNTANTS
Ernest&Young
Level 16, Ernst & Young Tower
Oriental Plaza
No.1 East Chang An Avenue
Dong Cheng District
Beijing, China 100738

INVESTOR RELATIONS AND CORPORATE COMMUNICATIONS
Investor Relations
Tel:(86)-10-6436-7570
Fax:(86)-10-6438-6830
Email: ir@corp.elong.com