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About eLong, Inc.

eLong's Mission
To provide the best travel booking and information service via the lowest transaction cost and the easiest transaction!

eLong's Culture
People   Service   Profit

eLong's Value
People First    Customer Focus    Honest and Integrity    Innovation    Execution   Sustainability

eLong's Service Promise
Making every eLong experience an outstanding one.

eLong today
eLong, Inc. (NASDAQ: LONG) is one of China's leading web-enhanced travel companies, which provides one-stop travel services including tourist information and reservations, with its two websites (http://www.elong.com and http://www.elong.net ) and call center. eLong customer have access to great deals at almost 4,500 hotels in more than 330 cities across China and 40,000 plus hotels in 140 areas globally. Flight ticket services are available in China's 70 major cities. Established in 1999, Beijing based eLong has grown into a company of over 2,000 employees. On October 2004, eLong went public on NASDAQ. Expedia, the largest global online travel service company, now owns 52% stock in eLong.

Business Development
Since entering the travel service industry in 2001, eLong's business has been growing rapidly. From 2002 to 2003, eLong's income increased 33%. From 2003 to 2004, eLong's income increased 86%. In the same periods, hotel reservations jumped 39% and 91% respectively, while flight tickets increased 93% and 242% in the same periods.

Expedia Asia
Expedia, Inc. is the world's leading online travel service and the fourth largest travel agency in the United States. eLong has become Expedia's affiliate in Asia, working with Expedia's branches in Britain, Canada, Germany and France to bring satisfactory travel experiences to customers.