Corporate Information
Investor Relations
Contact eLong

Back to Home

Management

Guangfu Cui


Guangfu Cui,
Chief Executive Officer
Guangfu Cui has served as our Chief Executive Officer ("CEO") since October 8th, 2007. Prior to joining eLong, Mr. Cui was the Managing Director for FedEx Kinko's China. Mr. Cui positioned the company as a market leader in the digital printing industry in China, with 16 centers and 300 employees within four years after his joining. Prior to FedEx Kinko's, Mr. Cui worked for Procter & Gamble China for over 12 years, including two and half years working in the United States. He was instrumental in building Procter & Gamble China's distribution network and retail coverage system. Guangfu Cui holds an MBA from Kellogg School of Management at Northwestern University in Evanston, Illinois, and a BA in Law from Peking University.


Chris Chan


Chris Chan,
Chief Financial Officer
Chris Chan has served as our Chief Financial Officer since March 10, 2007. Prior to joining eLong, Mr. Chan was Finance Director of Pepsico China Beverages, responsible for financial reporting in China, Hong Kong and Taiwan. Prior to Pepsico, Mr. Chan served as Financial Services Manager of Sun Microsystems, Greater China. Prior to Sun, Mr. Chan served as CFO of Netstar Hong Kong Limited, Greater China and as Financial Controller of GE Plastics China. Mr. Chan received his MBA from Purdue University and his Bachelor of Science from Cornell University. Mr. Chan is a Certified Public Accountant in the U.S. and in Hong Kong.



Ken Liao


Ken Liao,
Chief Technology Officer
Kenneth Liao has served as our Chief Technology Officer ("CTO") since October 7th, 2007. Mr. Liao has held technology management positions in several leading U.S. technology companies. He came to eLong from Cisco Systems, Inc., where he served in various technology leadership roles for 10 years, including as the Director of Engineering for the Security Technology Group. In this role he oversaw a global team of more than 120 staff. Prior to Cisco, Mr. Liao managed technology teams at Bay Networks, IBM, and Digital Transparencies. Mr. Liao holds a Master's degree in Electrical Engineering from Rice University, in Houston Texas, and a Master's degree in Mathematics from the University of Houston. He also holds a BS degree in Computer Science from Zhongshan University.



Jenny Watson


Jenny Watson,
Vice President of Operations
Jenny Watson has served as VP of Operations at eLong since August 2007. Prior to joining eLong, Jenny has been a long-term Expedia and IAC employee and has held finance and operational management positions across the various company brands. Prior to joining IAC/Expedia, Inc., she spent 8 years in several consulting and auditing firms. Jenny holds a Bachelor of Commerce from the University of KwaZulu Natal Durban (South Africa). She is also an active member of the Turnaround Management Association.



James Li


James Li,
Vice President of Sales
James Li has served as our VP for Sales since January 1, 2008. Mr. Li joined eLong as Senior Sales Director for North Division in March 2007 and was promoted to VP for sales due to his outstanding leadership and contribution to eLong. Prior to joining eLong, Mr. Li has served as sales leaders in multi-national companies such as Procter and Gamble, Motorola, and PepsiCo. Mr. Li has rich sales management experience. Mr. Li graduated from Harbin Institute of Technology with a bachelor degree in Marketing.



Jack Wang


Jack Wang,
Vice President of Partner Service
Jack Wang has served as Vice President of our Partner Service Group since December 2007. Prior to joining eLong, Mr. Wang worked for Proctor & Gamble for almost 10 years. Mr. Wang has rich experience of customer business development and trade marketing. Mr. Wang holds a Bachelor of Engineering in Hydro-machine and a Bachelor of Arts in Journalism from Tsinghua University.



Zheng Yu


Zheng Yu,
Vice President of Marketing
Zheng Yu joins eLong from February 25th, 2008 as the Vice President of Marketing. Prior to eLong, he was the acting marketing VP of Nippon Paint (China) Co. LTD. Prior to that, he has worked with Coca-cola as Beverage Partner Worldwide China director, and with Proctor & Gamble as Associate Marketing Director for Greater China Oral Care. Mr. Zheng has more than 10 year successful experiences in marketing, brand management and general management. He has successfully launched and built Pampers disposable diaper brand to be a brand with over 50% market share. He also led Crest to beat Colgate to become the No.1 toothpaste brand in China. Mr. Zheng Yu holds a Master Degree in Biochemical Engineering, Zhejiang University.



Sami Farhad


Sami Farhad,
General Counsel & Vice President of Human Resources
Sami Farhad has served as our Vice President and General Counsel since June 1, 2008, and was appointed to the additional role of Vice President of Human Resources on October 20, 2008. Prior to joining eLong, Mr. Farhad was legal counsel to GE Healthcare China. Before joining GE, Mr. Farhad was an associate in the New York, Beijing and Hong Kong offices of Sullivan & Cromwell LLP. He was also previously a law clerk to Judge Jerry Buchmeyer of the United States District Court for the Northern District of Texas. Mr. Farhad holds a J.D. from Columbia University School of Law and a Bachelor of Arts (Social Studies) from Harvard University. He has lived in China for seven years and speaks and reads mandarin Chinese. He is a member of the State Bar of New York.